adidas' Secret Weapon for the U.S. Footwear Market Is Actually Reebok

If you followed the adidas hype train for 2015 then you might think they're doing some serious damage to Nike, Under Armour and pretty much everyone else in the U.S. market. With signings of Kanye West, NIGO, Pharell, Pusha T, Demi Lovato, Rita Ora, as well as lines from Jeremy Scott and Y-3, adidas has really pushed fashion and celebrities as a way to sell sneakers and apparel to the forefront. They kicked 2015 off with the Yeezy frenzy during All-Star weekend and will end 2015 on a Yeezy note ...